Ferragamo’s New Soho Store Is an Experiential Fashion Tech Hub

“The List” is PAPER’s definitive roundup of the most important fashion launches, store openings, collaborations, pop-ups and capsule collections of the month. Scroll through, below, to see what’s happening in June.

Salvatore Ferragamo Opens Soho Store With Sneaker Program and NFTs Courtesy of Ferragamo Salvatore Ferragamo is buzzing with new energy. It has a new creative director, Maximilian Davis, whose first collection will bow in Milan Fashion Week in September. And in New York, the brand just opened a new store in Soho, complete with experiential add-ons like an NFT Launch with Shxpir and a custom hologram sneaker program created in partnership with DE-YAN.